Would an 86% increase in social media engagement benefit your business?

This was the successful outcome of a single marketing video made using drone footage from Aerial Shadow.

Case Study:

A local, established business in Wimberley, TX sought to boost social media engagement with existing followers and attract new ones.

Enter Aerial Shadow.

After brainstorming and rescheduling due to weather, we utilized a sunny summer afternoon to fly drones throughout their property. This allowed us to present it in fresh, captivating ways, unveiling new perspectives to exhibit their idyllic retreat to the world.

Their business caters to those exploring and savoring the Texas Hill Country, offering stunning views of the Blanco River with direct access for various water activities. In addition to the river, they boast an old-fashioned town square, arcade, gift shop, convenience store, recreational sports areas, and more.

With a plethora of attractions, our objective was to capture its allure and charm, and we achieved just that. The results speak for themselves:

Shortly after sharing the Reel on their Instagram, we compared the 25 Reels posted immediately prior to ours with the 25 Reels posted right after.

Before:

- Reels Posted: 25

- Lowest Viewed Reel: 331

- Highest Viewed Reel: 5,093

- Average Views per Reel: 1,427

- Total Views of All 25 Reels: 35,689

After:

- Reels Posted: 25

- Lowest Viewed Reel: 940 (+183.9%)

- Highest Viewed Reel: 8,200 (+61%)

- Average Views per Reel: 2,662 (+86.5%)

- Total Views of All 25 Reels: 66,567 (+86.5%)

Outcome: an average view increase of 86.5% in posted Reels!

The typical conversion rate from social media marketing videos to sales ranges between 1%-5%. Based on this benchmark, they could potentially secure 26 - 133 new sales per Reel on average, totaling 665 - 3,328 new sales since our Reel was posted!

If these new sales translate to a single night's stay without additional purchases, such as a cabin/room/RV spot, at an average of $200 per night, they stand to gain:

- $5,200 - $26,000 in new sales per Reel on average!

- $133,000 - $665,600 in new sales since sharing our Reel!!

All that from an afternoon of flying, a few days of post-production, and a single video posted on Instagram.

So, I ask again, would an 86% increase in social media engagement benefit your business?

If so, let's get started!

If not, no worries, this solution isn't for everyone.

Who do you know that could benefit from outcomes like this? Share this information with them, or share their information with us!

Let's get started!